Jeff Dernavich, Silverpop's director of product management, told me some great news today that I wanted to share.

Email deliverability provider and Silverpop technology partner Pivotal Veracity this week announced that users of its pioneering inbox rendering tool will now be able to see how their messages will look when recipients view them in the Firefox Internet browser.

The first solution of its kind, unveiled earlier this year, Pivotal Veracity’s eDesign Optimizer shows how messages will look when viewed in the leading desktop email software, Web-based email platforms and mobile clients. The addition of Firefox is another first, according to the company’s November 11 announcement.

“We are thrilled to now offer our clients access to every major platform, email client and browser combination in the market,” said Michelle Eichner, vice president of client services.

We at Silverpop are likewise thrilled. Earlier this year we integrated the company’s offering into our email marketing platform, naming it Inbox Preview. We’ve confirmed that our implementation is Firefox-ready, and we are proud that our clients are among the first in the industry to be able to identify and address email rendering issues in the number 2 browser behind Microsoft’s Internet Explorer.

Posted by Scott Voigt at 08:51 PM | Permalink | Comments (1) | TrackBacks (0)

Last month, we rolled out a shiny new feature we dubbed “Share-to-Social,” which enables email recipients to click a button in an email to share their favorite messages with their contacts/friends in their social networks. Not only that, but we made sure the marketers using this feature could track the results. (You can check out my blog post about it here.)

Well, we didn’t stop there. This month we added the same capabilities to our Landing Pages application, which enables marketers to easily create landing pages coordinated with their emails.

Also, we’ve added a few new social networks to the mix. We’re up to five and counting: Digg, Facebook, MySpace, Twitter and LinkedIn.

After email, landing pages are a natural next step for sharing marketing content into social networks. Think about it. MarketingSherpa estimates that up to 50 percent of visitors to a landing page will abandon it in the first eight seconds. So, for people who stick around, we’re talking about either: the most highly engaged visitors and/or the very best landing pages, able to grab attention and keep it. Either way, these are pages with a high propensity for going viral. They yielded the first click. They can yield the next. And the next.

If you’re taking the time to create fantastic, thoughtful landing pages that recipients are most likely to share, then this is one capability you definitely want to consider adding to your email toolkit.

Posted by Scott Voigt at 09:20 AM | Permalink | Comments (2) | TrackBacks (0)